Instead of crying like babies and heading off to lobby the government, Sean Hogan and Jonathan Kittaka (together Analgesic Productions) decided to use the leak to their advantage, courting Pirate Bay users and posters on Reddit with positive vibes and free download codes. This past weekend that was recognized by the two-man team behind the RPG/adventure game Anodyne after their product was uploaded to The Pirate Bay. While their huge resources give them a better chance than most of achieving some progress, for mere mortals one of the easiest ways to go crazy is to invest huge amounts of energy into trying to change things that cannot be changed.
Despite this almost inevitable eventuality, the world’s largest media companies never stop trying. Like the sea, online file-sharing is too great a force to be held back in any meaningful way for any sensible length of time.